Welcome to the world of Ecommerce SEO! If you’re a business owner looking to boost your online presence and drive more traffic to your online store, you’ve come to the right place.
We live and breathe everything SEO and eCommerce, Ryan hosts one of Australia’s leading eCommerce podcast called ‘eCommerce Australia’
eCommerce SEO should be your most efficient source of website traffic and conversions, the key is to continue to build assets by way of blogs, collection pages and product descriptions that are both user friendly, written for people and blended into your eCommerce SEO strategy.
In an ‘ideal’ world SEO traffic should account for at least 30% of your online revenue, working with an eCommerce SEO agency will ensure you have the best plan in play to achieve this.
Why Is eCommerce SEO Important For Businesses?
Ecommerce SEO is incredibly important for businesses because it helps them stand out in the online marketplace and attract more customers.
First and foremost, ecommerce SEO ensures that your website appears on search engine results pages when potential customers are looking for products or services that you offer.
By optimising your website’s content, keywords, and meta tags, you increase the chances of your website ranking higher in search results.
This means more people will see your website and be more likely to click on it, leading to increased website traffic. But it doesn’t stop there!
Ecommerce SEO also helps improve the overall user experience on your website. When you optimise your website’s structure, navigation, and load times, it becomes easier for visitors to find what they’re looking for and make a purchase.
This lead’s to higher conversion rates and more sales for your business. Another benefit of ecommerce SEO is that it helps you build credibility and trust with your target audience.
When your website ranks high in search results, people tend to perceive your business as more trustworthy and reliable.
This can give you a competitive edge over your competitors and encourage potential customers to choose your products or services.
Furthermore, ecommerce SEO is a cost-effective marketing strategy.
Unlike paid advertising, where you have to continuously invest money to maintain visibility, SEO provides long-term benefits.
Once you’ve optimised your website and achieved a good ranking, you can continue to reap the rewards without spending additional money.
In summary, ecommerce SEO is crucial for businesses because it increases online visibility, drives organic traffic, improves user experience, builds credibility, and offers long-term benefits.
How can I improve my website's SEO?
The best way to improve the SEO of your website is by working with a digital marketing agency.
This process uncovers what customers are searching for, then using this data to optimises your website to rapidly improve user experience, increase conversions, and minimise bounce rates.
Businesses that work with a digital marketing agency like Remarkable Digital can better position themselves within their eCommerce niche to win.
Common things to look for are best product descriptions, category pages setup, website URL structure, product reviews and blogs that have great SEO copy.
Should every eCommerce business do SEO?
Absolutely! Every eCommerce business should definitely consider doing SEO.
The main factor to consider is that SEO is not a quick fix and takes time, so we always recommend a more immediate campaign like Google Ads which ensures you’re on page 1 from Day 1 and generating sales, so SEO has the time required to get to the Top 3 positions, which is when you see the efficiency and best return on your SEO time/money spent.
What Is Included In eCommerce SEO Services?
- Keyword research and analysis
- On-page optimisation, including meta tags, headers, and content optimisation
- Technical SEO, such as website speed optimization and mobile responsiveness
- Link building and backlink analysis
- Product page optimisation, including product descriptions and image optimisation
- Site structure and navigation optimisation
- Local SEO optimisation for location-based businesses
- Competitor analysis and monitoring
- Conversion rate optimisation
- Regular reporting and analysis of SEO performance
Why choose Remarkable Digital as your Ecommerce SEO agency?
We specialise in eCommerce SEO, unlike many other agencies that are generalists offering all digital marketing services, we focus purely on eCommerce SEO.
We are a small and nimble team, dealing directly with Ryan, ensures you will not be handed off to a junior account manager. We only take select clients that are the perfect fit for us, and we ensure absolute transparency and communication.
Our Founder lives and breathes eCommerce best practise, and hosts his own podcast called ‘eCommerce Australia’ which can be found below and on all good streaming platforms.
eCommerce Australia Podcast
Ryan Martin hosts a podcast called ‘eCommerce Australia Podcast’ where he interviews experts in eCommerce about how they’ve grown their store, things to implement and potential areas to avoid. Link below to listen to the latest episode.
Frequently Asked Questions
Is SEO still worth it in 2023?
Absolutely, SEO is so broad there are many factors that contribute to the success of your eCommerce campaign. The key is to have a blend of keywords that are for all parts of the user journey, and ensuring you also do not neglect longer tail, higher intent keywords that convert higher and can be easier to rank for quickly.
Is SEO still profitable?
Yes, when executed well. There is a lot that goes into being profitable. A best practise SEO agency will ensure they know your business inside and out, what products are best for margin and what your best sellers are, and build a campaign around ensuring your business is making profit with your SEO campaign, otherwise, what is the actual point of doing it?
How much does SEO usually cost?
There is no finite answer here, but if you’re looking ballpark it can be anywhere from $2000 – $5000 per month, many factors come into play, have some, all, or none of the below will significantly affect the quote price:
- Technical SEO
- On Page SEO (Copywriting and Blogs)
- Off Page SEO (Backlinks, Social Bookmarking, Forums, Directories)
What eCommerce companies shouldn’t do SEO?
If you’re starting out and have little revenue or capital, consider an SEO coach, or learn to do some level of SEO yourself, perhaps a paid strategy would be best to get some revenue coming through the door first, then reinvest to the medium/long term in good quality, best practice SEO.