Shein, Cupshe, The Dom: Inside the eCommerce Playbook with Willy Huo

About this episode

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What does it take to scale a brand 8x in under three years?

In this episode, we sit down with Willy Huo—former Head of eCommerce at Shein, Cupshe, and The Dom—to unpack the strategies, mindset, and data-driven approach behind some of the fastest-growing eCommerce businesses in the world.

Willy shares how he:

Revived Shein's struggling Australian arm into a high-growth profit machine

Used data to unlock customer insights most brands miss

Built scalable marketing funnels that actually convert

Developed the one skill every founder and eComm team needs to survive 2025

Whether you're running a $1M brand or chasing your first sale, this episode is stacked with practical, actionable gold. If you’ve ever wondered how to compete with the giants, build a brand moat, and truly understand your customers—this one’s for you.

Connect With Willy (https://www.linkedin.com/in/willyhuo/)

Connect With Ryan (https://www.linkedin.com/in/ryan-digital-marketing/)