Free AI Visibility Audit
eCommerce Australia Podcast

eCommerce Founder: Niels Hoeben I Frankster

Mar 13, 2025 42:35
eCommerce Founder: Niels Hoeben I Frankster — eCommerce Australia podcast artwork

Listen to this episode

Open on Spotify

About this episode

Get Your SEO Audit

Ryan Martin (Host) sits down in the South Melbourne studio with Niels Hoeben, the founder of Frankster.

Niels has an extensive background in eCommerce, having worked for Tommy Hilfiger, Calvin Klein and 2XU.

Niels moved to Melbourne to work for 2XU and setup a new life here in Australia, and has since founded the brand Frankster, the perfect everyday shorts!

He has some great tips for people looking to scale or start their eCommerce journey around sourcing materials and factories, cashflow and how to scale, whilst managing to keep his sanity!

Enjoyed the conversation, hope you enjoy listening!

Not sure where to start?

If you're unsure where SEO could make the biggest difference, an audit is a good place to begin. We'll review your search performance, identify opportunities, and talk through what could help your business grow.