SEO is Back. ChatGPT is Coming. What Every eComm Brand Needs to Know

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In this episode of eCommerce Australia, Ryan Martin sits down with Dawid Naude, founder of Pathfinder.ai and a pioneer in the eCommerce AI space, to explore how artificial intelligence is transforming search, content, and consumer behaviour.

If you're an eCommerce founder or manager, wondering how to adapt to a world where ChatGPT and AI driven search are replacing Google, this episode is essential listening.

We unpack:

Why AI SEO is reshaping how products are discovered online

How eCommerce SEO is entering a new golden age — but only for those who play it smart

How big retailers like Woolworths and Australia Post are using AI in eCommerce

The rise of Search Everywhere Optimisation (SEO beyond Google)

What eCom founders need to do now to stay visible in AI-first search platforms

Dawid also shares the exact mindset shift that separates short-term SEO spam from long-term brand authority, and why authenticity and trust will be the ultimate differentiators in the AI era.

Whether you're a seasoned founder or just scaling up, this conversation is packed with actionable insights and real-world strategies for winning in the age of AI and eCommerce.