Jordana Macfarlaine - eCommerce, Digital & Brand
Dec 6, 2024 51:59
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Jordana Macfarlane was recognised this year as one of the top 50 people in eCommerce, and it’s clear to see why after recording this episode!
She’s previously held roles as Head of ecommerce for Incu, and Global Brand Marketing Manager for Rhino Rack.
Ryan interviews Jordana, and they discuss how the role of the ecommerce manager has changed so much in such a quick timeframe.
The role of branding and community, and how Rhino Rack utilised this in their strategy.
Hope you enjoy the listen as much as we enjoyed the recording.