Doron Kushlin (ChannelWiz) on Why Marketplaces Will Dominate eCommerce

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What if you could scale your eCommerce brand to $50M+ in sales without spending a cent on Google Ads?

In this episode, we sit down with Doron Kushlin, founder of KG Group and ChannelWiz, to unpack one of the most incredible Australian eComm journeys you’ve never heard.

From washing dishes in Perth to becoming one of the top marketplace sellers in the country, Doron breaks down exactly how he built a business that now moves 2,000+ orders a day purely through marketplace channels.

If you’re still sinking budget into Meta and Google, but ignoring the power of Amazon, eBay, Kmart, Catch (RIP), and others… this is your wake-up call.

How Doron built a $50M+ business without traditional digital ads

Why ChannelWiz is helping brands like Puma crush it on marketplaces

The exact turning point when eBay unlocked their first major growth wave

How to list products “the right way” on Big W, Kmart, Amazon & more

Why bundling, relevance, and marketplace-specific content are key

Doron’s unfiltered thoughts on working with retailers (including getting banned!)

What most founders get completely wrong about multichannel selling

The future of Australian marketplaces and why the big shift is already here

eCommerce founders stuck in the Meta/Google ad treadmill

Brands wanting to scale fast without increasing CAC

Anyone exploring tools like ChannelWiz to unlock multi-channel distribution

Doron shares how ChannelWiz went from internal ops software to a growing powerhouse used by 70+ brands, and why they say yes to the right clients, and no to the wrong ones.