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E112eCommerce Australia Podcast

Community Commerce Is Here & Mateship Just Made It a No-Brainer for eComm Brands

Oct 28, 2025 48:35
Community Commerce Is Here & Mateship Just Made It a No-Brainer for eComm Brands — eCommerce Australia podcast artwork

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About this episode

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Sami Jarrous

Jackson Mills

Most eCommerce brands are still burning cash on Meta ads and wondering why CAC keeps climbing.

Meanwhile, Mateship is quietly building a powerful new growth channel through a model you’ve likely never considered:

Community Commerce.

In this episode, Ryan is joined by Sami Jarrous and first-time podcast guest Jackson Mills from Mateship to break down exactly how they’ve gone from 30 to 110 brands using their platform, without a single cent in paid media.

You’ll discover:

Why Community Commerce is outperforming traditional ad channels.

How Mateship gets your brand in front of thousands of high-intent shoppers for free.

The cultural difference between US and Australian eComm brands.

How brands like All For Mimi and Waterdrop slashed CAC by up to 86%

What early adopters are getting that latecomers won’t

Why Aussie retailers are missing the sustainability upside entirely

The behind-the-scenes of building a two-sided marketplace from scratch

Whether you're bootstrapped or scaling fast, this episode unpacks a zero-risk, performance-backed strategy that your competitors may already be testing.

🛍️ Mateship is turning Australia’s biggest office towers into your next best sales channel. Don’t wait until everyone else figures it out.

Not sure where to start?

If you're unsure where SEO could make the biggest difference, an audit is a good place to begin. We'll review your search performance, identify opportunities, and talk through what could help your business grow.