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E104eCommerce Australia Podcast

Search, Sell, Scale: eCommerce Secrets You’re Not Using (Yet) - Alex Ross I Athos Commerce

Jul 31, 2025 34:42
Search, Sell, Scale: eCommerce Secrets You’re Not Using (Yet) - Alex Ross I Athos Commerce — eCommerce Australia podcast artwork

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About this episode

SEO Audit Here

Speak With Alex - For a complimentary website audit please email alex.ross@athoscommerce.com

Alex Ross, Senior BDM for Athos Commerce, gives us the heads up on the tools, tests, and tactics top eCommerce brands are using to dominate Q4.

From AI-powered generative discovery to overlooked A/B testing goldmines, this episode is your roadmap to smarter search, higher conversions, and lasting loyalty.

Whether you're prepping for Black Friday, scaling your product catalogue, or trying to crack customer intent, this conversation delivers the kind of insights most brands find out the hard way.

You’ll Learn:

How generative discovery is redefining search intent and product discovery

The exact data mistake killing your conversions

Smart A/B tests that move the needle fast

What to fix now to crush November sales

How to turn product data into a loyalty machine

Perfect for:eCommerce founders, digital marketers, CX leads, and anyone serious about optimising for Q4 and beyond.

Not sure where to start?

If you're unsure where SEO could make the biggest difference, an audit is a good place to begin. We'll review your search performance, identify opportunities, and talk through what could help your business grow.